Head of Product & Design - Eindhoven, Netherlands
Experience
Leading cross-functional teams of engineers and designers to ensure products meet requirements and business goals at this AI platform for the fashion industry. Also guiding Support, Sales, and Customer Success teams to align around product vision.
Led design across SanarFlix, Sanar Residência Médica, Sanar Pós, and Fellowship, Brazil's leading medical education suite for students and doctors. Owned UX strategy and quality end-to-end, partnering with cross-functional leaders to define vision and goals while guiding the team.
Led and scaled the design team at Brazil's largest healthcare group, driving research and development of digital health products. Managed design quality, headcount, and budget with executive oversight.
Featured Work
Resleeve · 2024–Present
AI platform for fashion creatives, shipping fast but without the foundations to sustain it. We rebuilt the workspace, created a shared UI kit, and reworked onboarding so new users actually got to value.
Sanar · 2022–2024
Six medical education products built in isolation, a team growing without shared infrastructure. We worked on alignment: a design vision, a classroom architecture, a design system, a career framework, and a CMS that made content publishing something the team could do on their own.
EBANX · 2020–2021
Payments infrastructure connecting merchants to local payment methods across 15 Latin American markets. Worked on the merchant dashboard, payout flows, and a checkout that needed to be reliable enough for people to trust with real money.
Expertise
Building, scaling, and aligning high-performing cross-functional teams around a clear vision, and making sure they stay motivated along the way.
Translating business goals into product direction with clarity. Aligning stakeholders, managing tradeoffs, and building roadmaps that teams can execute against.
Setting quality standards and owning design vision end-to-end, from information architecture to design systems that hold up at scale.
Grounding every product decision in evidence, running research programs, interpreting data, and turning complexity into actionable insight.
Recommendations
Ana has an extraordinary ability to connect business strategy with user needs. She transformed our design practice from execution-focused to truly insights-driven, directly contributing to measurable product improvements and a stronger team culture.
Working with Ana was one of the highlights of my career. She brings rare clarity to complex problems and has a gift for aligning engineering, product, and design around a shared vision, while keeping the team motivated and growing.
We worked together across projects in Brazil, Ecuador, and the US. What stood out was her organizational discipline, her taste in design, and the autonomy she brought to every project.
A bit about me
Brazilian living in the Netherlands. Married, mum to a daughter and a dog, both equally demanding. I've spent 16 years designing things people actually use, and I still find it the most interesting job in the world.
Master's in Design. Once spent a month doing field research across five African countries for a solar product the kind of work that reminds you why getting out of the building matters. Outside work, I co-founded a creative venture that ran for six years, helping entrepreneurs scale their businesses through design.
I'm currently open to senior IC and leadership roles in product and design. Let's talk about what you're building.
