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BUSINESS OWNER
Dealer Clothing
My first experience as a enterpreuner was as a co-owner of a men's brand specialised in t-shirts focused on poker game. This theme was chosen based on research and players behaviours studies that showed that the culture of the poker game was growing in Brazil.
There was a big gap in this fashion brand market and so I allied with my strong knowledge in fashion and with my professional skills. I usually don't mention in my curriculum, but I have experience in working as a fashion product developer in big streetwear companies as Urgh and Vans of The Wall. Both experiences between the four years I lived in São Paulo.
In 2009 I've made a bet: an all-in to an entrepreneur life. The main brand concepts were inspired by the universe of cards, suits and the game of poker. Dealer Clothing had a touch of humor and a lot of design thinking in the products, pice by pice was thinking to give the best experience to the buyer.
Pictures:
1 - The main collection called The Gamblers.
Made of five t-shirts that formed a poker game.
2 - All t-shirts came drawed in those packagings.
R.I.P Dealer Clothing
2009 - 2012
Colada
Entrepreneur in a women's fashion brand specialised in leggings. The brand concept was to design contemporary cuts and exclusive prints. COLADA in Brazilian Portuguese means glued, as a legging should be.
With a rock n roll style and a feminist touch the brand elevated an ordinary product to a desired fashion piece, and those were the key brand awareness.
Pictures:
Brand campaign
R.I.P Colada
2011 - 2014
INConsciente Coletivo
My last experience as an entrepreunership was an annual event to empower startups from fashion and design businesses. I co-organized this event for six years. During this experience I was able to understand more about people and project management, because I had at least 200 people involved in each event. These events also brought me a lot of opportunities to develop contacts and to mentoring startups from design.
Vídeo:
INConsciente Coletivo at the garage of a home building recently build.
Images: clipping
R.I.P INConsciente Coletivo
2012 - 2018
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